Fashion stories: A new era begins for YSL and Margiela

Two of the most famous French fashion brands have changed their names, the former deleted “Yves,”  and the latter deleted “Martin.” Yves and Martin are the two designers who created their self-titled brands (in 1961 and in 1988, respectively): Yves Saint Laurent and Maison Martin Margiela. In 2002, Yves Saint Laurent closed his Haute Couture section […]