The highly anticipated New York Fashion Week kicked off this past week, and all expectations were far exceeded.

 

Enywhere Fashion - AW Photo Credit: La Vanguardia

 

The world of fashion is changing and evolving, and this New York Fashion Week was a striking example of just that, with the designers showing up and bringing their freshest and most innovative ideas yet. 

The fashion world is trying to look with new eyes at their industry, brainstorming new ways to use the modern digital age to market their brand and make their products accessible to the masses. It’s no secret that for quite some time, many of the main players in the fashion industry have been skeptical about runway shows and the highly glorified Fashion Week, and now there is a change in the air.

 

Enywhere Fashion - DVF AG10864Photo Credit: EveningStandard

 

One of the biggest developments in this year’s showing was the idea of  “see now – buy now”, a format that is in stark contrast to the traditional fashion calendar, which dictates that consumers wait at least 6 months to purchase the designs they see on the FW runways. Designers like Rebecca Minkoff, Diane Von Furstenberg and Michael Kors have chosen to put some of the looks presented directly on the market. Almost immediately, the clothes you covet can be purchased from the brand stores or online.

 

Enywhere Fashion - TH Photo Credit: Daily Read List 

 

Tommy Hilfiger capitalized on the age of social media during his presentation. The designer hosted the first “Instapit” during his February 15th runway show. In a reserved section of the audience, next to the fashion photographers and journalists, was a select 14 “stars of Instagram” (each with a minimum of 100k followers), taking pictures and publicizing the event for their audience.
This Fashion Week was full of novelty. Kanye West presented his show on the first day, kicking off the festivities by presenting his latest fashion line, Yeezy Season 3 for Adidas, and his new album entitled Life of Pablo at the same time in a big event at Madison Square Garden. Not to be upstaged, Alexander Wang placed his provocative show inside of St. Bartholomew’s church on Park Avenue, while Moncler’s runway show took place outdoors during a frigid evening, right outside Lincoln Center.

 

attends Kanye West Yeezy Season 3 on February 11, 2016 in New York City.Photo Credit: Kanye West’s collection, Elle UK

 

This year we saw the emergency of speciality runway shows, from intimate, exclusive gatherings presented in a small studios reserved for an exclusive guest lists, to big, artistic presentations such the one from Diane Von Furstenberg, who had a dance party during her show with Kendall Jenner, Jourdan Dunn and Gigi Hadid.

The greater involvement of musicians and other cultural celebrities in fashion is a noteworthy one. In addition to Kanye West, New York also saw the presentation of Fenty Puma, Rihanna’s first collection for Puma, that critics have described as a mix between Japanese street culture and Gothic. Another more serious presentation was a collaboration with Erykah Badu with the designer Pyer Moss, who used their platform to explore what is referred to as the “Double Bind” — the modern idea of gender and identity of African Americans in this country.

 

Enywhere Fashion - AG10864Photo Credit: Glam Observer

 

For better or worse, this was New York Fashion Week February 2016. At this rate, with the world of fashion and its rules changing so quickly, what will the future bring?

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