The story behind Bruno Parise Italia is one of an Italian family developing their business and brand. It’s the story of a daughter, Alessandra, who took over her father’s company to lead it into the modern future, while still strongly focused on tradition.

Directly from Marostica (a city famous for its annual game of human chess), located near Bassano del Grappa, Alessandra managed to combine two completely opposite elements to lead the family business: The modernity of digital age via a social media project to increase the company’s visibility, and the tradition of 17th century Venetian pedal frames, used to manufacture a quality product with an antique and innovative aesthetic.

Eniwhere Fashion - Bruno Parise Italia - 16_JANIS_FRONTEPhoto Credit: Bruno Parise Italia

 

Beginning with the frame of the bag as a structure, thin strips of leather are woven and braided with cotton thread dyed the same color, generating a soft and durable fabric. The company also has a line of shoes. We’ve selected our favorite designs to preview here.

The Spring/Summer and the Autumn/Winter collections can be seen on the company website, where they launch the new collections each season.

Alessandra’s market is spreading around the world, and now can satisfy the most demanding customer’s taste. Additionally, you can order any color and model no matter where you live, thanks to the recent implementation of international shipping.

 

Eniwhere Fashion - Bruno Parise Italia - 04 Travel BagsPhoto Credit: Bruno Parise Italia

 

The Autumn/Winter 2015-16 collection is entitled Blossom, which introduces three new designs: Houndstooth, made by inserting tapes of different colors; Mercury Leather, a leather treated in order to obtain a metallic effect; and finally a removable leather pendant fringed with tags bearing the brand’s logo. For the first time, BPI also introduces accessories for men, a backpack and a document holder.

As Alessandra stated during an interview, “it is a business project entirely focused on challenges, that contributes to the relaunch of the Made in Italy, where tradition is merged with innovation“.

 

Eniwhere Fashion - Bruno Parise Italia - 05 OrlandoPhoto Credit: Bruno Parise Italia

 

Currently the brand is working through dealers, but to order a bag (or shoes), simply send an email to info@brunopariseitalia.com. Shipments are made by courier worldwide (the shipment takes place in one day if there is availability in stock, otherwise in 20 days). The catalog can be viewed on the site Bruno Parise Italia.

Leave a Reply

Your email address will not be published.