Feeding the planet; energy for life” reads the slogan for the 2015 Universal Exhibition that has been taking place in Milan, Italy. Beginning on May 1st and continuing for a six-month period until October 31st, Expo Milano 2015 is showcasing exhibits from more than 140 countries. Each nation’s exhibition looks to answer growing global concern of providing healthy food for the world. Acting as a place for the convergence of technology and ideas, the expo will enable over 20 million people to witness innovative approaches to creating a sustainable future. Here are some of our favorite pavilions:

Italy


Schermata 2015-10-20 alle 06.21.45Photo Credit: Expo

Palazzo Italia is a landmark on the Expo site, standing out because of its architecture and its location on one of the four cardinal points – the northern one. It also provides a scenic backdrop for Viale del Cardo, which runs right across the site. Palazzo Italia draws on the concept of an “urban forest,” with the “branched” outer envelope designed to simultaneously conjure up primitive and technological images. The weave of lines creates a play of light, shadows, solids and voids that generate a sculpture-like building with clear hints of land art. The spark for Palazzo Italia was a concept of cohesion in which the force of attraction generates a rediscovered sense of community and belonging. The internal piazza represents the community’s energy. This space – the symbolic heart of the complex – is the starting point for the exhibition route, in the midst of the four volumes that make up Palazzo Italia. These four constructions could be part of a cityscape, but in reality, they house the Exhibition zone (West), the Auditorium and Events zone (South), the Office zone (North) and the Conference and Meeting zone (East). The pavilion is innovative, unusual, surprising, unique. It is the destination for many entrepreneurs and researchers, capable of reviving the concepts of Italian excellence, know-how and Made ​​in Italy. The Italian Pavilion consists of nine points of attraction. Inside Palazzo Italia is located a map of Europe, which lacks the image of Italy. A voice wonders how the world would be if it were not for Italy, and main artistic, cultural, culinary, geographical discoveries and intellectual property related to famous Italians in history are showed there.

 

Europa senza Italia

The nursery symbolizes the nurturing of projects and talents so that they can grow, providing them with fertile soil, offering them shelter and giving prominence to new energies. The tree is a symbol of life, of nature at its most primitive. In a horizontal plan view, the roots are designed to connect the many different areas, particularly those dedicated to the Regions.

 

 

Serra collage

USA

The theme for the USA Pavilion is American Food 2.0: United to Feed the Planet. Milan Expo 2015 enables the USA Pavilion to showcase the United States as an innovator not only in the food sector, but also in many aspects of culture, science and business. Using interactive exhibits and state-of-the-art digital media, the USA Pavilion at Milan Expo 2015 highlights American industry, products, and entrepreneurship within the context of sustainability, nutrition and health, technology and innovation.

 

America

The USA Pavilion builds on historical ties between the United States and Europe and promotes collaboration with the global community to tackle food-system challenges. The USA Pavilion is a one-of-a-kind building. It is a 42,000 square foot space within Expo Milano’s 3.6 million square foot sustainable “smart city”. The building is a multi-level experience that flows with activity from top to bottom, side to side. It includes the world’s largest vertical farm and a grove of oak trees, the national tree of the USA. Eccellenze Campane, the Naples-based holder of several small companies operating throughout the divisions of the wine and food industry, was one of the official sponsors of the USA Pavilion. Thanks to this partnership, Eccellenze Campane and the USA Pavilion created a connection between the American and the Italian kitchen: not just hamburgers and hot dogs were served there, but also the largest “ragù” ever been cooked on record. Exquisite “Made in Campania” foods were also promoted and sold in the shopping area. 

Brazil                                                                                                   

In their 4,133 square meter pavilion, Brazil concentrated on the theme of “Feeding the world with solutions”. As the world leaders in food production, Brazil showcased their technological capacity. They highlighted their potential as future technology partners, their culture’s unique array of products, and themselves as socially active leaders in healthy food sustainability.

Austria

Emphasizing Austria’s exceptional air quality, the Breathe Austria exhibition displayed a forest within their pavilion that created enough fresh air for 1,800 visitors per hour. At the same time, the 1,910 square meter pavilion showed off Austria’s unique, refined culture with an oxygen bar and a dining deck that looked over Expo Milano’s concert venue.

 

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Spain

Through their theme of “Cultivating the Future,” Spain showcased the coexistence between “tradition and innovation” in their 2,104 square-foot pavilion. Inside the exhibit, visitors will find an orange orchard, a tapas bar, shops, hydroponic gardens, and digital scenery.

Bahrain

Through an interconnected landscape of fruit gardens, Bahrain’s pavilion highlighted their land’s unique topography, supported by the area’s abundant sweet water springs. Artifacts that date back thousands of years were on display, and once the Milano Expo concludes, the pavilion will be moved to Bahrain where it will become a botanical garden.

China

Taking into account China’s mix of urban areas and lush natural landscape, the Chinese pavilion showed off the nation’s technological advances in agriculture. Rice, wheat, and flower grow throughout the exhibit’s open areas that sit against a wooden depiction of a city skyline.

 

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